Sydney

In the old days (i.e. last year), SEO and SEM were incredibly important. We filled our websites with rich content and masses of text in an effort to rank highly on our specialist topics.

The rules of search have changed.

Firstly, the way people search has changed, with the rise of new AI-powered tools. Secondly, people now write detailed briefing notes and questions instead of short keyword phrases. Thirdly, the new search engines don’t care nearly as much about what you say about yourself — they index what other people say about you.

I will share useful examples, real-world case studies, and the perfect prompt for organising your next event.

Through this presentation, Melissa will show audiences:

• How search has changed forever.
• SEO and SEM don’t matter like they used to.
• Search is more specific than ever before.
• Brief the tools, don’t just prompt them.
• Find out how you rank.

Melissa Clark-Reynolds is a street-smart futurist and tech entrepreneur who helps leaders cut through noise, tackle change head-on, and build clear pathways to tomorrow.

Trained by the Institute for the Future and appointed an Officer of the New Zealand Order of Merit for services to the technology industry, she’s worked with everyone from Spark and IAG to NASA and Australian Pork, tackling everything from company strategy to digital disruption. Melissa brings principled insight and practical tools that help teams turn uncertainty into direction.

People often leave her sessions with their minds blown and their thinking reset — about risk, responsibility, and what to act on now. Whether she’s guiding a CEO through a tough transition or challenging a conference audience on the future of AI, Melissa is known for her grounded foresight and ability to call it like it is, with clarity and warmth.